Direct, senior Meta management for DTC brands
I'm Seb. I personally manage Meta for a small roster of DTC brands. I stay close to the account, your creative team, and the business numbers behind every budget decision. Strategy and execution stay with me from day one.
$100M+ in ad spend across Meta, Google, and TikTok · Worked on Thrive Causemetics, Function of Beauty, ILIA, and Solawave
Premium olive oil brand
The account had been stuck at 1.7× ROAS. I rebuilt it, then worked with the team to turn the brand’s existing voice into creative that could carry more spend. The best month reached $252K on Meta at 2.1× ROAS, with spend up 3.4×.
UK home-appliance brand
This was a seasonal business that lost efficiency whenever it pushed harder. I rebuilt the account for peak demand and advised on bundles and pricing so the economics could support more spend.
These are two standout engagements, not a forecast for every brand. Client names are withheld for confidentiality.
Most brands come to me after the same frustrating cycle: raise spend, watch efficiency drop, pull back, repeat.
Sometimes the account structure is the problem. Sometimes the ads have stopped giving Meta enough to work with. Sometimes the offer or site cannot convert colder traffic.
I look at those pieces together, decide what deserves attention first, and stay close enough to the numbers to see whether the change helped.
Before changing the account, I line up Meta with Shopify and agree on a real new-customer target. Margin and payback are part of that conversation from the beginning.
I review the account, creative, offer, and site. Then I rank the issues by likely impact and tell you which one I would address first—and why.
I manage the account, give your team clear creative direction, and watch how the business responds. When the economics support more spend, we increase it. When they do not, we figure out why.
I keep the roster small enough that the strategy, buying, and client conversation stay with one person. I see the issue, make the change, and explain what comes next.
Calls, questions, and budget decisions come directly to me.
I use margin, new-customer cost, payback, and Shopify results alongside Meta’s reporting.
Your team gets clear guidance on what to make next, what we are trying to learn, and why it matters.
If Meta is not the main problem—or I am not the right person to help—I will say so.
The right setup depends on how much ownership you want me to take and where the business is today.
If you want Meta off your plate, I run the account day to day and stay accountable for what happens next. That includes structure, budgets, testing, reporting, and clear creative direction for your team.
For larger brands, Meta is usually one piece of a broader growth question. I still run the account, but I also work with your team on creative, offers, channel mix, margin, and the sequence of decisions needed to reach the next stage.
Earlier than $1M? Start with a teardown. You may not need ongoing management yet. I offer a one-time review of your account, creative, offer, and site, followed by a practical list of what I would address first.
Ask about a teardown
I've been buying media and building growth strategy since 2020. I started agency-side, working alongside creative teams on some of the biggest DTC brands in the country. My job was to read the account, turn the data into a plan, and help the team make more of what was working.
That is still the part of the job I like: being close enough to the account to see what changed, then helping the people around it respond. I keep my roster small because I would rather know a few businesses well than sit on a long list of status calls.
I'm based in Phoenix. If I do not think I am the right fit, I will say so and point you toward someone better suited if I can.
Come ready to share where performance starts to fall apart, what you have already tried, and the number you need to make work.
In 30 minutes, we should know whether I can help and what a sensible next step looks like.