I run growth strategy for DTC brands and find the bottleneck that's holding them back. I help you identify the main issues, fix them, and scale to the next $1 to $5M.
Worked on
Thrive Causemetics · Function of Beauty · Ilia · Solawave
Over $100M in ad spend across Meta, Google, and TikTok.
You add budget and the return slips. You pull back to protect it and growth stalls. The account feels stuck and every fix your agency tries moves the numbers for a week, then they settle right back where they were.
When that happens, the problem usually isn't the targeting or the bids. It sits further up the funnel. A creative angle that stopped working, an offer that doesn't convert cold traffic, a site that leaks the clicks you paid for. Meta can only scale what the rest of the business can carry, so the real job is finding the one thing actually holding it back, and fixing that first.
Most accounts don't need more activity. They need the right thing fixed in the right order. Here's how that goes.
I audit the full funnel: creative, offer, site, and account. You get a straight answer on what's actually capping growth, even if it isn't the part you hired me for.
One blocker at a time, not ten. Spreading effort across everything is how brands stall for a year. We move it, then read how the numbers respond.
Once it's working, we push spend as hard as the margin allows. When the next constraint appears, we fix that. Growth compounds one solved problem at a time.
Not platform ROAS. New-customer cost, true margin, and payback window, tracked against real spend. You always know exactly where the account stands.
Premium olive oil brand
Stuck at 1.7× ROAS under a prior agency, with growth flatlined. I rebuilt the account so Meta had a clean signal to optimize on, then helped turn their brand voice into performance creative that could actually scale. The result: far more revenue, and a better return than where they started.
UK home appliance brand
A seasonal brand that fell apart every time it tried to scale — efficiency collapsed under pressure. I rebuilt the account to push hard through peak demand without losing the return, and advised on bundles and pricing to support it.
Flagship accounts, not a promise every brand sees the same. Names withheld for confidentiality.
You work directly with the person doing the work. The roster stays small on purpose, so your account gets senior attention instead of a junior learning on it.
A typical agency
Working with me
You want Meta off your plate and run properly, by someone senior who treats your budget like their own. I run the account day to day and tell you exactly what creative to shoot so you stop guessing.
A fractional CMO who actually runs your Meta, not a consultant who hands off a deck and disappears. I own both the execution and the strategy: where the money goes, what breaks next, and how hard we can really push.
Not at $1M yet? I do a one-time teardown of your funnel and ad account, with the exact next moves to get there.
Get a teardown
I've been buying media and building growth strategy since 2020. I came up agency-side, working alongside creative teams on some of the biggest DTC brands in the country. I'd read the account data, turn it into a strategy, and feed the team what was working so we could make more of it.
Anybody can buy the media. The hard part is the scale. A lot breaks on the way from $20K to $200K a month, and you have to know how hard you can push without going unprofitable. That's the part most people get wrong, and the part I've done enough times to be sure of.
Based in Phoenix. I take on a small number of brands so the work stays deep. If we're not a fit, I'll say so, and point you to someone who is.
A 30 minute call. Tell me where your account is stuck, and I'll tell you straight whether I can help.